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How I replaced my day-job with earnings from this blog
In less than 2 years I went from not knowing what a blog was to making more with one than my corporate desk job.
Source : http://christianpf.com/how-to-make-money-with-a-blog/
The purpose of this article is to show you how to make money with a blog. I suspect most people won’t stick with it long enough to make a full-time income, but even making an extra few hundred dollars a month isn’t bad either. The good news is that even if you don’t make as much money blogging as you’d hoped, you can always sell your blog. This article is extremely long (more like 10 articles), but I wanted it to be a thorough and helpful resource for those wanting to start a blog or make some more money from the one they already have. For the sake of convenience, I added links to different sections of this article, so you can easily skip ahead to the section you want…]
How it all started for me
About 2 years ago I was talking to a friend of mine about the idea of building websites full of free information to help people. After brainstorming a bit, I got a couple ideas of topics that I was passionate about: Proverbs and Personal Finance. My first idea was to post a Proverb each day and comment on it. As I explained my idea further to him, he informed me that I would basically have a blog. I didn’t know what a blog was, but I thought, “oh, ok, sure.” So, over the next few weeks I read as much as I could find about blogging and ultimately decided on creating a blog about Personal Finance from a Christian perspective. I had been very interested in helping people with their money, so blogging seemed like a great way to reach people all over the world. Over the next couple months, I started writing articles and officially launched ChristianPF in June of 2007.At this point I had thought about making money from the site, but had no idea how and honestly didn’t really think it was possible to make a living at it. I threw up an Adsense ad just to see what would happen and I still remember how excited I was when I saw that I had made my first 7 cents! From there, I set a goal to make $100 by the end of 2007 which was pretty easy to accomplish – even without knowing anything. I should also mention that from June 2007 to June 2008 I spent about 4-6 hours each weekend writing articles and averaged about 4 new articles each week. And I spent a few more hours each week on site maintenance, emails, social media, etc. So in total I probably was spending about 10 hours each week working on the site.
Getting laid off
In July 2008 things got interesting. The large brokerage firm that I had worked 5 years for was bought out by a larger firm. I was told that my department would no longer be needed, so they handed me a severance check and I was on my way. By this point I was making some money from the blog, but not enough to even pay the rent each month. After much prayer I decided against looking for another “day job” and decided to work full time on building the blog. Thankfully we had paid off most of our debt, and had my wife’s income as a support to buy us some time. I figured I would give it a shot for a few months and if it didn’t work out I would find another 9-5.From that point, the income generated from this website has increased each month and in February 2009 it exceeded my monthly income from my old day job. I am still a little bit in awe and can’t believe that I am actually paying the bills from this website!. But, I thank God everyday that I get to do this – I really did not like working in Corporate America and am so thankful! It is hard work, but it doesn’t really seem like it when you are doing something that you are passionate about and love doing it.
Blogging basics
I am going to try to boil this down to the essentials. There are whole books written on this subject, so I am not going to try to cover everything here. If you are looking for a good book about blogging for beginners, I suggest reading Darren Rowse’s Problogger. But for a quick, bottom-line version keep reading…What is a blog?
A blog is short for “weblog”. Basically, it is just a website that has entries listed in reverse chronological order. The original idea behind it was to be a online journal or diary that was updated daily (or as frequently as the writer chose). Over the last decade many software programs and blogging platforms have been created to make the process VERY EASY. As the blog writer, depending on which platform you use, you can just type your entry, press submit and it shows up on your blog for the world to see. Most bloggers don’t know any programming languages and are not “techies.” Starting a blog is one of the easiest ways out there to start a website. If you haven’t started one yet, why not try it? It can be very quick to set up and can be completely free.Is it easy to start a blog?
It is very easy. Even if there are steps along the way that are confusing, there are plenty of resources to get the help you need. There are over 20 million blogs in existence, so it can’t be that difficult.How much does it cost to blog?
There are many services that allow you to start a blog for free (see below). I suggest using one of the free services to get a basic feel for blogging and “get your feet wet.” Once you decide you want to stick with it and that you want to make money with your blog, I suggest moving up to a self-hosted blog (see below). Anyone who is really trying to make money with a blog will probably be more successful with a self-hosted blog. Getting a self-hosted blog may not be free, but still can be VERY inexpensive. You will need to pay for nothing more than a domain name ($10) and web-hosting (as cheap as a few bucks a month).Getting a blogging platform
All 4 of the options listed are free. The first 3 options are the easiest, but the are also limited on features. If you are just trying to make an extra few hundred dollars from your blog, these options could work. But if you are really serious about trying to make good money from your blog, I recommend self-hosting your blog (which we talk about in the next section…).Tumblr.com – This is probably the simplest blogging platform to use, but it also is the probably the least customizeable. So, it might be something good to start with, but it would be more difficult to build an income-generating website with it.
Blogger.com – Blogger is also very good, easy to set up, owned by Google, you can customize the theme, and the domain name includes “.blogspot.com” (in some people’s opinion a little less professional). Blogger continues to become more customizeable and currently has a lot more options than they did a few years ago.
Wordpress.com – I like wordpress.com they are completely free, easy to set up, you can customize the theme, but other customizations are limited, domain name includes “.wordpress.com”.
Wordpress.org – Wait, what is the difference between wordpress.com and wordpress.org? To put it simply Wordpress.com is where you will go to set up a basic, easy blog with limited features. Wordpress.org is where you will go to get a self-hosted blog. If you get to the point where you are serious about blogging and really want to make some money with it, you need to self-host your blog.
How to setup a self-hosted blog
If you are going to be using one of the first three options above, you can skip this section. If you are serious about blogging and are looking for the best way to customize your blog’s look and other features, then getting a self-hosted blog from Wordpress.org is probably the best way to go. It is currently the top choice for most bloggers. It does require more work up front and does have small costs associated with it: buying a domain name ($10/year) and hosting your blog ($10/month).One of the big advantages is that you can use your own domain name (i.e. yourblog.com). While this might not seem like a big deal, it is a lot easier for people to remember yourblog.com rather than yourblog.blogspot.com which is what you will be given if you use Blogger. I will warn you, being a non-techie myself, this took me some time figuring out how to get my self-hosted site set up. Wordpress.org has a great step-by-step guide for getting you set up. While it is more work on the front end, I am really glad I got good advice and did this at the beginning, than having to do it now.
Pick a Domain Name
1. You should start by purchasing a domain name. Psychicwhois.com is a great tool to see what names are still available. I would suggest going to for a .com rather than a .info or .us or anything else for that matter. It is just too easy for people to get confused. A .com is always going to hold more value than any other extension.2. Once you get it picked out, you need to find somewhere to purchase it. I bought my first few domains at GoDaddy.com
Pick a host for your blog
The webhost is the company that you pay to store all of your files for your blog. There are also a million web hosting companies out there. I don’t suggest just looking for the cheapest one, because a lot of these companies are not very reliable and your site might be down quite a bit. I like to go with the bigger companies who have a longer track record and are more established. They may cost a dollar or two more a month when you are starting out and it is well worth it.I have hosted my websites with Dreamhost from the beginning, mostly because I knew a lot of people using them and I got a hosting package for about $7.00 a month. I did find hosting cheaper, but with hosting you often get what you pay for – so keep that in mind.
I still host most of my websites at Dreamhost, but have moved ChristianPF.com to MediaTemple. The main reason was that since my livelihood now depended on the website I wanted a higher level of service from my hosting company. MediaTemple has been great in that regard, but as always it comes with a price. I am currently paying $50 a month for hosting with them.
(Added 01-05-10 – I am currently in the process of buying a website that is hosted on BlueHost, and after digging around the backend quite a bit, I am starting to think they are a better choice than Dreamhost. Their prices are slightly lower than Dreamhost, but they seem to have things a little better organized and create an easier experience for new users. I haven’t dealt with their customer service yet, so I can’t comment on that yet, but my overall experience so far leads me to like them a bit more than Dreamhost. For what it’s worth.
Added 05-04-10 – After using Bluehost a bit more and calling their customer service reps, I can safely say that I definitely like them more than Dreamhost. Just the fact that they have phone support gives them a leg up – but the rep I spoke with was very helpful. So Bluehost gets my recommendation for beginner hosting.)
| Company | Cost | Support | Notes |
| Bluehost | $6.95/month | 24/7 phone and email support | I host a few of my sites with Bluehost and they are currently my favorite and who I am recommending to newbies. Their site is easier to navigate than others I’ve used, they have a simple and cheap pricing plan, and have great customer support. |
| MediaTemple | $20/month | 24/7 phone support | I currently host this site with MediaTemple. Starting at $20/m they aren’t cheap, but I have had a great experience with them so far. |
| iPage | $3.50/month (current special) | 24×7 Phone, Chat and Email Support | I haven’t used iPage. They appear to be geared towards beginners by simplifying the web-hosting process. They offer a money-back guarantee. |
| Host Gator | $6.95-$9.95/month | 24/7 phone and chat support | Hostgator is another one of the well-known hosting companies. I haven’t tried them out either. They offer a 45-day money-back guarantee as well as a 99.9% uptime guarantee. |
| JustHost | $3.45/month (current special) | 24/7 phone and chat support | JustHost is one I recently heard about, but have no experience with. They offer a money-back guarantee and a free domain for life. |
| Dreamhost | $8.95/month | Only email ticket-support or pay extra to get a callback | I started with Dreamhost and still have a few sites hosted there. I was happy with them for the price, but I always longed for phone support and they don’t really offer it. If you decide to use them, I have a coupon code you can use for 25% off… just enter “Christianblog” as the promo code. |
Get a customizable theme
After I took the step the self-host this site, the next step that greatly helped me increase earnings was choosing a highly-customizable theme. I don’t necessarily recommend doing this at the beginning, since it does cost money to get a good theme, but once you are committed to blogging and are willing to invest a few bucks, putting that money towards a good theme is a good investment. For this site, I purchased Semiologic, which is a fantastic theme that gives you a lot of control. It costs $300 for the full version, but I quickly made that money back because the theme allowed me optimize my ad placement in ways that no other themes did.If you are a programmer, you really don’t need to buy a theme because you can make the all the customizations yourself to any basic theme. Since starting to blog a couple years ago, I have learned some HTML codes, but I am still about the furthest thing from a programmer! So for people like me, a customizable theme allows me to control things and areas of the site that I would never be able to change with out the help of a programmer.
My Themes
At the time of this writing, I am still using Semiologic for the theme on this site, but since I had been hearing so much buzz about the Thesis Theme, I decided to buy it and try it out on another one of my sites. I have to admit, I never thought it would be able to compete with Semiologic, but I am finding out how wrong I was. After testing it out, I really am very impressed with it. Right out of the box, it provides you with a very pretty looking site that is very easy to customize. It is SEO optimized very well, has a ton of support for it, and once you figure out how to use the hooks you can customize it to oblivion if you want. The kicker is that you can buy it and get lifetime updates for $87. I still really like Semiologic and think it is a great theme, but for the price, if I were shopping right now, I would go with Thesis. I am going to get to know and learn Thesis on my other site for a while and make sure that it really is everything that I think it is and eventually I will convert this site to Thesis.Update: I have now switched this site over to Thesis and I couldn’t be more happy with it. If you do get Thesis, I highly recommend the OpenHook Plugin – you will be able to easily do just about any customization that you can imagine.
If you are shopping for Wordpress themes, the Frugal theme and Socrates are two more that might be worth looking into.
How I make money with this blog
When I go to family functions or social events I often get a blank stare when I explain what I do for a living. I think people understand the part that I write articles and put them on a website, but when it comes to making money from it, they don’t get it. In this section I will lay it out and hopefully it will help bring some clarity…CPC Ad Networks
There are a few different ad networks that I use on CPF. The most successful one has been Google’s Adsense program. Basically what they do is read the article that I write and find ads that are relevant to it and display them next to the article. The great thing about it is that by having extremely relevant ads, it actually can be quite beneficial to the readers as well. For example, if I write an article explaining what an IRA was, but didn’t mention where you could open one, Adsense would likely be displaying ads of places to open an IRA.So as a reader, if I read that article and decided that I did want to open an IRA, the ads would be providing options that the article did not. I am currently doing a few tests with another CPC network called Chitika. Apparently, you can use it in conjunction with Adsense. The jury is still out, but I am interested to see how it compares to Adsense. All things considered, I have found that if optimized correctly, Adsense really can work well. I will explain more about how to optimize it in sections below.
CPM Ad Networks
While Adsense pays on a click basis (CPC), I use other ad networks that pay by the total # of impressions (CPM). At the beginning, these networks didn’t produce much income, but as the traffic grows CPM networks seem to work well in conjunction with Adsense. I use (or have used) Adsdaq, AdClickMedia, Adbrite, Adify, BuzzLogic, and Casale Media. Each has their own strengths and weaknesses and may be suitable for one kind of a site and not another.Affiliate Product Sales
Basically an example of an affiliate sale would be if you sold lawn mowers and I referred a customer to you, if they purchased you would pay me back a % of the sale for referring them. There are a million options for this on the internet now. The main programs I use are Amazon’s Affiliate program, FlexOffers, LinkConnector, Commission Junction, Shareasale, E-Junkie, and LinkShare. There are many others, but these are a few of the more popular ones available.I have a very strong policy about honest recommendations. I give my honest opinions about products that I find regardless of how it will affect affiliate sales. This is probably why I don’t really make too much with affiliate products. For example, I wrote about Cash Crate and updated the article to show what I didn’t like about them. Because Cash Crate has such a generous referral program, I know some people making lots of money from it, but I just don’t feel comfortable recommending it since I had a bad experience using it. On the other hand there are products like ING Direct, Ebates, Perkstreet Financial, Mint.com, and Sharebuilder that I recommend and also have some sort of affiliate or referral program as well. These are what I love because I can help readers by pointing them to good resources and tools that have helped me and get paid in the process. I know some people don’t have a problem promoting anything that will pay them, but I just can’t, in good conscience, recommend something to someone that I don’t genuinely believe will help them.
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